Mammha: Building a Brand for Maternal Mental Health
A complete brand overhaul for a Femtech startup dedicated to screening, treatment, and support for maternal mental health. The rebrand transformed a clinical, fragmented identity into a warm, accessible, and scalable system ready for seed-stage investment.
The Challenge
Mammha has an incredibly powerful mission - saving mothers' lives through early screening and treatment, but their visual identity felt dated and unrefined. In order to increase the current number of users, it was important the brand felt more approachable and trustworthy. The goal was to humanize the medical data without losing professional credibility.
Services Delivered
- Brand Strategy
- Value Creation
- Graphic Design
- Content Creation
- Web Design
- Copywriting
- Positioning
- Communications
The New System
By combining bold colors with soft, rounded typography and organic shapes, we created a brand identity that feels both modern and compassionate. The new logo includes 3 figures holding another up, symbolizing community support, the very thing Mammha embodies. Above all, the new brand system is designed to be flexible and scalable, allowing Mammha to adapt as they grow and expand their services.
Digital Application
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